Digital First Media

  • Digital Account Strategist

    Job Locations US-MA-Lowell
    Posted Date 1 week ago(7/9/2018 5:42 PM)
    Requisition ID
    2018-1426
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Digital First Media

    Overview

    We want to be the best. That’s why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.

     

    Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

     

    We are a Facebook Small Business Solutions Partner, a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of our Quantum Optimization Platform. #DigitalFirstMedia

    Responsibilities

    Research/Pre-Sale:

    • Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential
    • Provide the sales team with all necessary data and research from analytics, third-party analysis tools, and competitive info to include in a campaign recommendation and to a secure a high level sale
    • Use data to help the sales teams determine channels to focus on 
    • Accompany sales teams on initial client consultation meetings as needed
    • Create campaign architecture and participate in the development of the opportunity and the pitch

    Retention: 

    • Optimization, analysis and performance management of top-tier campaigns
    • Work closely with Adtaxi.com operations on concepts to optimize return and identify areas of opportunity within the campaign creative and the structure
    • Understand how all digital channels work together in real time and suggest changes to campaigns to increase performance and overall retention
    • Present data and reporting along with the sales rep  to the client as part of a retention strategy
    • Set up analytics to track attribution, post-click /post view conversions, return on ad spend, and e-commerce campaign performance
    • Communicate with customers to keep them up to date and on task through the implementation/onboarding process

    Qualifications

    • 3+ years experience in digital campaign management/media planning (required)
    • Bachelor’s degree in Communications, Advertising, or Business related field (required)
    • Proficiency in G-Suite, Microsoft Excel and PowerPoint (required)
    • Proficiency in AdWords and Google Analytics (required)
    • Current AdWords Certification desired; GA Certification desired
    • Excellent analytic thinking and problem solving skills
    • Strong written and verbal communication skills, and impeccable attention to detail
    • Ability to analyze data sets from multi-platform reporting systems
    • Ability to work in a fast-paced environment both as an individual and part of team
    • Ability to convert digital metrics into a story with thoughtful performance insights
    • Ability and desire to learn quickly, adapt, and share your knowledge with others
    • Experience in Omniture and or Salesforce a plus
    • Proficiency in building reports, goals, views, and KPI's with Google Analytics

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