Digital First Media

  • Director, Custom Content & Communications

    Job Locations US-CA-Anaheim
    Posted Date 1 week ago(7/10/2018 1:08 PM)
    Requisition ID
    2018-1429
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Southern California News Group

    Overview

    Southern California News Groups' (SCNG) mission is to connect communities by providing readers with the area's best local news coverage, while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences.

     

    No matter the distribution vehicle—newspaper, magazine, custom content, mobile, online—SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. #scng

    Responsibilities

    The ideal person has a passion for redefining and advancing the business model of an established media brand to meet the ever-changing consumer preferences for reliable information. In doing so, he/she will play a key role in cementing a successful and sustainable future of a trusted local media organization. 

    He/she has a mix of content marketing, sales support and strategic communications skills. He/she understands the value of strong narrative storytelling and its ability to inform, entertain and inspire action. He/she is responsible for positioning SCNG and the team of writers, designers and photo/videographers at SCNG Custom Content as a forward-thinking marketing discipline and impactful alternative to driving interest, demand, leads and buying behavior. He/she will be responsible for positioning the SCNG audience and Adtaxi portfolio, and proactively reaching out to ideal custom content prospects in collaboration with VP of Marketing, VP of Majors/Nationals, regional VPs of Advertising, and advertising representatives. He/she will play a key business development role for a growing SCNG Custom Content unit.  Ideal candidate will connect internal stakeholders with advertising partners, coordinate meetings with prospects, and outline proposals that illustrate content marketing’s contributions toward a larger business strategy. You’ll collaborate with SCNG Custom Content colleagues to develop and drive strategic content communications plans including the development, production process (managing deadlines, editorial calendars, and staff and freelance talent), billing and measurement of SCNG Custom Content campaigns.
     
    As the company’s chief communicator, you will be the primary point of contact for communications matters. You will work alongside the president/publisher, VP of Marketing and executive editor to broaden understanding, manage the reputation and strengthen the connections to the company, its initiatives, products and talent among internal and external stakeholders. You will leverage company-hosted and community events, sponsorships, social media, trade and broadcast media, employee newsletters, company website and intranet, print/digital advertisements, and other platforms to build relationships. 

    Qualifications

    Required skills: 
    • A natural storyteller: strong writing and communications skills
    • Experience driving results. Proven track record of meeting and exceeding individual and team performance goals  
    • Minimum 10 years’ experience creating content for a consumer and/or B2B marketing organization, preferably in fast-moving marketing or advertising technology organizations
    • You have experience managing a team across a geographically dispersed, multi-disciplined organization
    • You have proven to be adept at planning and directing a path forward with minimal direction
    • You have a bachelor’s degree in marketing, communications, journalism or a related field

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