The ideal person has a passion for redefining and advancing the business model of an established media brand to meet the ever-changing consumer preferences for reliable information. In doing so, he/she will play a key role in cementing a successful and sustainable future of a trusted local media organization.
He/she has a mix of content marketing, sales support and strategic communications skills. He/she understands the value of strong narrative storytelling and its ability to inform, entertain and inspire action. He/she is responsible for positioning SCNG and the team of writers, designers and photo/videographers at SCNG Custom Content as a forward-thinking marketing discipline and impactful alternative to driving interest, demand, leads and buying behavior. He/she will be responsible for positioning the SCNG audience and Adtaxi portfolio, and proactively reaching out to ideal custom content prospects in collaboration with VP of Marketing, VP of Majors/Nationals, regional VPs of Advertising, and advertising representatives. He/she will play a key business development role for a growing SCNG Custom Content unit. Ideal candidate will connect internal stakeholders with advertising partners, coordinate meetings with prospects, and outline proposals that illustrate content marketing’s contributions toward a larger business strategy. You’ll collaborate with SCNG Custom Content colleagues to develop and drive strategic content communications plans including the development, production process (managing deadlines, editorial calendars, and staff and freelance talent), billing and measurement of SCNG Custom Content campaigns.
As the company’s chief communicator, you will be the primary point of contact for communications matters. You will work alongside the president/publisher, VP of Marketing and executive editor to broaden understanding, manage the reputation and strengthen the connections to the company, its initiatives, products and talent among internal and external stakeholders. You will leverage company-hosted and community events, sponsorships, social media, trade and broadcast media, employee newsletters, company website and intranet, print/digital advertisements, and other platforms to build relationships.