Digital First Media

  • Digital Account Strategist

    Job Locations US-MN-Saint Paul
    Posted Date 3 months ago(7/16/2018 12:42 PM)
    Requisition ID
    2018-1439
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Adtaxi

    Overview

    We want to be the best. That’s why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.

     

    Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

     

    We are a Facebook Small Business Solutions Partner, a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of our Quantum Optimization Platform. #Adtaxi #Associate

    Responsibilities

    Position Summary:

     

     

    Responsible for assisting in maximizing performance of customer accounts and digital advertising campaigns. This role will support a Digital Account Manager and their accounts to ensure seamless digital campaign execution, providing a high-level of client service support & interaction. Digital Account Strategist's are critical roles to the success of our company.

     

    Major Functions:

    • Act as a liaison between Adtaxi Corporate Digital Operations and Adtaxi Twin Cities/Pioneer Press Advertising Department.
    • Manage the day-to-day execution of large/major ongoing digital advertising accounts and campaigns to meet client’s digital marketing objectives.
    • Assist in developing optimization strategies that include the full digital product portfolio Monitor campaign effectiveness and make recommendations to customers that result in effective advertiser solutions.
    • Interpret & analyze digital campaign reports and account performance data.
    • Develop and provide customer focused communications on campaign performance including, effectiveness, targeting and strategy Monitor digital campaigns across markets to identify opportunities to increase market share.
    • Liaise with web production, sales, marketing & analytics regarding planning and prioritizing to assist in execution of the campaigns.
    • Work collaboratively with the sales team to recommend campaign modifications for optimal results.
    • Cultivate positive professional relationships with clients, vendors and internal teams.
    • Understands the short and long term client/consumer needs to lead new business digital ad recommendations and client retention.

    • Other duties as assigned.

    Qualifications

    • High School Diploma, College Degree preferred
    • 2 - 5+ year’s minimum of paid digital media and analyzing and presenting data in an easy-to-interpret format.
    • Knowledge of digital campaign trafficking preferred (Programmatic platforms, DFP, Google AdWords, Social platforms, etc).
    • 2 - 5+ years’ experience in site research tools (e.g. Google Analytics, Omniture, Comscore, Kantar, etc.).
    • Ability to generate reports, business correspondence, and presentations through use of Microsoft Office Products.
    • Excellent customer communication skills, consultative selling skills preferred.
    • Good organizations skills and the ability to meet deadlines.
    • Can embrace change, take initiative and work well in a collaborative, learning work environment.
    • Detail oriented, ability to organize, plan, prioritize and re-prioritize workload effectively.
    • Takes initiative to collaborate with team to contribute to revenue generation, enjoys working in a fun team environment.

     

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