Digital First Media

  • Marketing Content Manager

    Job Locations US-CO-Denver
    Posted Date 4 weeks ago(4 weeks ago)
    Requisition ID
    2018-1456
    Time Type
    Full-Time
    Employment Type
    Regular
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    Job_Logo_Adtaxi

    Overview

    Adtaxi is looking to add a creative and analytical Content Manager to our marketing team.  The individual will be responsible for creating and updating our marketing content for demand generation, sales enablement and thought leadership initiatives.  We are looking for a content marketer who is a great storyteller, can produce marketing material that engages our audience, track the performance of content and increase mindshare for our products. #Adtaxi 

     

    Responsibilities

    The Content Marketing Manager will lead the creation and execution of outbound communications and marketing materials and will be involved with website content and social media.  You will work closely with product, ad ops, sales and product marketing as well as with our customers. You need to be an enthusiastic team player and a self-starter who thinks critically and works efficiently and thoughtfully.  This is a fast paced, creative position and a great opportunity to be part of an innovative company that is a leader in the digital marketing space.

     

    • Develop and implement a content marketing plan that aligns with our strategic areas of focus
    • Ensure consistent execution of messaging and brand principles in all product marketing materials
    • Evangelize Adtaxi’s point of view and provide valuable content through webinars, videos, articles, events, PR firm partnership, and more
    • Ensure effective communication and collaboration with key stakeholders to produce compelling materials for current and prospective customers
    • Develop original ideas and create content to drive leads, awareness, perception, and support upsell and retention initiatives, via integrated campaigns, collateral, publications, email, and online advertising
    • Write long form copy that a more technical audience finds credible; Write short form copy that excites our audience and compels them to learn more
    • Develop video storyboards and scripts and oversee external video production
    • Partner with key stakeholders to produce internal newsletter content to ensure effective communications on product updates, trainings, new materials, events, and more
    • Produce content in various formats that effectively articulates our employment brand and culture for purposes of recruiting top talent
    • Define key metrics and track the performance of content pieces.  

     

    Qualifications

    • 3+ years in content marketing within a digital marketing role, focused on selling services to marketers
    • Bachelor’s Degree in business, marketing or related field
    • Excellent written and verbal communications as demonstrated by appropriate writing samples and presentations
    • Demonstrated ability to shape our messaging and positioning to be used in presentations to customers, prospects, and the press
    • Experience in the area of customer acquisition, retention and customer experience

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