Digital First Media

  • Major Accounts Sales Representative - Retail

    Job Locations US-MN-Saint Paul
    Posted Date 3 weeks ago(10/25/2018 9:38 AM)
    Requisition ID
    2018-1726
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Pioneer Press

    Overview

    The Pioneer Press & TwinCities.com, in partnership with Adtaxi, is a full-service media company. 

     

    Adtaxi is a client-centric digital marketing organization that brings scale, precision, and sophistication to digital campaigns. We believe that people matter as much as technology. Adtaxi helps advertisers solve complex digital paid marketing challenges with custom, performance-driven solutions. We have a diverse portfolio of digital products including Programmatic display and video, native, social, SEM/SEO, email and more. 

     

    With digital being a commodity, we believe our success boils down to our people. Our remarkable team is built upon high level of digital fluency, product knowledge, passion, and natural curiosity. We aren’t afraid to “look under the hood” and get our hands dirty. #DigitalFirstMedia #Associate

    Responsibilities

    The Retail Major Account Manager under the direction of the Key & Majors Accounts Advertising Manager is responsible for effective leadership and management of the assigned accounts for majors/national category. Responsibilities include forecasting revenue, meeting expense goals, performance management and accountability for developing self and others to achieve revenue results.

    • Establishes and spends the appropriate amount of time developing new business inside existing accounts list to achieve sales goals.
    • Accountable for results including achieving revenue goals using a consultative approach.
    • Analyzes and improves sales methods and operations for account list/categories by including feedback from customers and make recommendations to their Advertising Manager and Ad Director.
    • Strengthens and maintains account list communications via in-person calls in and out of the market, is a good listener and persuasive selling the value of solutions. Requires travel by auto and air.
    • Audits own performance by comparing performance data against established standards and reviews progress with their Advertising Manager and Ad Director.
    • Builds effective customer relations and service methods ensuring the sales process focus is the customer and that any issues are resolved for the customer while maintaining the requirements of our company policies.
    • Uses Excel to track and analyze customer business, communicate with customer contract performance and strategize for growth targets.
    • Negotiates contracts with skill and efficiency to maintain or grow annual business without the risk of expired contracts.
    • Communicates with customers by quarterly report of contract performance to date; communicates with management with monthly sales report.
    • Prepares quarterly account list goal setting plan, individual account strategy plans, annual budgeting input and accurate account record and reporting.
    • Knows how to effectively navigate through the internal partners, departments and management of the newspaper.
    • Negotiate contracts in a timely manner and with proper strategy to grow business.
    • Know the price structure, marketing and strategic value of the newspaper’s suite of products/services.
    • Keeps current on newspaper and digital media industry trends.
    • Strategic thinker, both long and short term when considering new initiatives and developing sales plans.
    • Measures both results (sales metrics) and how they get results (behaviors).
    • Provides consistently accurate sales forecasts using historical, share and look-alike data to set realistic yet challenging growth targets.
    • Identifies non-traditional sources for prospects, untapped budgets and new revenue sources within existing, high-potential accounts.

    Qualifications

    • 4 year college degree preferred.
    • Minimum 2-5 years successful experience in sales and account management. Experience in media sales not required but, a plus.
    • Knows how to read and interpret profit and loss statements and other reports used by advertisers.
    • Knows the price structure, marketing strategy and strategic value of the newspaper’s products/services.
    • Identifies untapped budgets and new revenue sources within existing, high-potential accounts.
    • Leverages internal coaches, gatekeepers and other contacts to open new doors and gather prospecting information.
    • Negotiates 'win/win' solutions, newspaper profits, quality and advertiser needs.
    • Sells with the competition, determining the best total media buy for advertisers.

     

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