The Southern California News Group and Bay Area News Group (part of Digital First Media) are teaming up to take our digital subscription initiatives to the next level and we need your help. Our group of news publications includes some of the premier local news websites in California such as the San Jose Mercury News, Orange County Register and LA Daily News. This position would be based in Southern California. #SCNG #Associate
We are looking for someone to take ownership of email and newsletters to fully realize our opportunities with this medium. This individual will work on a California-wide digital subscription team while collaborating with management in marketing, circulation and editorial to craft an email strategy to drive site traffic, user loyalty and subscription. They should have a working knowledge of digital marketing, audience development, analytics, social media and, especially, email.
His/Her primary responsibility is be our in-house expert on everything email from big idea strategies to technical minutiae. This person will also be expected to measure the effectiveness of our marketing campaigns as it relates to digital subscription growth and identify new opportunities. They also must be comfortable working with external third-party organizations and across different departments in the organization.
Who you’ll work with:
A small, motivated team of individuals hyper-focused on growing digital subscriptions including a director of digital subscriptions, acquisition managers in northern and southern California, retention managers, and a product strategist. This is a new team with the opportunity to be creative and build a new business model to support quality local journalism into the future.
What we like about working here, as told by people who work here: