Digital First Media

  • Acquisition Manager - Digital Subscriptions

    Job Locations US-CA-Monrovia
    Posted Date 1 week ago(1/16/2019 2:42 PM)
    Requisition ID
    2018-1828
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Southern California News Group

    Overview

    The Southern California News Group and Bay Area News Group (part of Digital First Media) are teaming up to take our digital subscription initiatives to the next level and we need your help. Our group of news publications includes some of the premier local news websites in California such as the San Jose Mercury News, Orange County Register and LA Daily News. #SCNG #Associate

    Responsibilities

    We are looking for someone to take ownership of digital subscription acquisition in Southern California.  We’re pretty proud of our journalism -- from investigations that win Pulitzer Prizes to breaking news that outpaces our competitors. What we need is someone to join our new team focus on digital subscriptions to help manage our acquisition efforts and user journey.

     

    Who you’ll work with:

    A small, motivated team of individuals hyper-focused on growing digital subscriptions including a director of digital subscriptions, an acquisition manager in northern California, retention managers, a product strategist and an email strategist.  This is a new team with the opportunity to be creative and build a new business model to support quality local journalism into the future.

     

    Core functions:

    • Create and execute email, social, website and paywall acquisition campaigns with the help of other team members.
    • Manage customer journey through the point of conversion.
    • Research and understand subscription strategies to help add innovative thinking.
    • Manage and develop best practices for various tools used to enhance acquisition efforts.
    • Manage multiple projects working with various departments.
    • Track and measure effectiveness of campaigns.
    • Conduct research to better understand target audiences and leverage intelligence gathering to construct effective messaging.

    Qualifications

    Skills Desired:

    • Ability to manage multiple projects on deadlines.
    • Clear communicator that can share findings, recommendations and strategy within the organization.
    • Comfortable working in a newsroom as well as marketing/business.
    • Strong organizational skills.
    • Basic analytic skills.
    • Willingness to quickly learn new systems.
    • Motivation to take ownership over projects and outcomes.
    • A team player who doesn’t mind working independently or as part of a group.
    • A passion for journalism and the future of local news.

     

    Experience

    • 1-5 years working in media/journalism, digital marketing, subscriptions, circulation or product management.
    • Experience working for a media or news organization preferred.

     

    What we like about working here, as told by people who work here:

    • If I have an idea, I can make a case for it and lead its creation.
    • Opportunity to be heard by higher ups.
    • Direct impact on communities.
    • Ownership over what our future looks like.
    • The people I work with.
    • Opportunity to learn and grow.
    • Get to do things and be involved in things I may not get the opportunity to do other places.
    • We get to invent things every day.

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