Digital First Media

  • Digital Marketing Specialist

    Job Locations US-CO-Denver
    Posted Date 2 weeks ago(1/11/2019 1:36 PM)
    Requisition ID
    2019-1854
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Denver Post

    Overview

    The Denver Post is a full-service media company, reaching more Denver-area adults every day of the week than any other medium in the market. Our diverse portfolio of digital, mobile, print and social media products includes Colorado’s largest daily newspaper, and the largest network of websites, which includes DailyCamera.com and ColoradoDaily.com. #DenverPost #Associate-Level

    Responsibilities

    This position is responsible for assisting the circulation department of The Denver Post with growing and engaging our digital audience. The ideal candidate will create effective marketing campaigns to drive new subscriber acquisition and retention. 

    • Direct creation of subscription marketing materials across all channels and owned platforms as well as social media to ensure consistent strong branding
    • Develop, implement, and optimize multi-channel digital and offline media campaigns across paid, owned and operated, and earned media
    • Work closely with the product and technology, and content teams to align strategy with customer experience and product value to improve conversion and retention rates
    • Leverage audience insights and data to drive strategy and business decisions
    • Develop strong A/B testing roadmap in conjunction with key stakeholders and internal partners to evolve strategy and performance
    • Understand and continuously focus on consumer, marketing, technology and ecommerce trends as it relates to digital subscriptions
    • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
    • Monitors other media companies’ products, sales and marketing activities to stay on top of industry best practices
    • Guides preparation of marketing activity reports and presents to management
    • Develop creative campaigns in Listrak for targeted email and on-line and social marketing campaigns
    • Work with our partner on the subscriber services website to optimize best user experience
    • Help identify segments and analyze performance of campaigns.
    • Work with editorial to understand what content drives subscriptions and utilize the data to create targeted market segments
    • Assist with lead generation programs

    Qualifications

    • 1-2 years of digital marketing experience
    • Prior experience in digital subscriptions is desired
    • Experience in a/b testing
    • Experience with social media platforms
    • Proven experience with customer data platforms, Google Analytics and other audience analytics platforms
    • Strong partnership skills and ability to drive results within a fast-paced matrix environment
    • Great communicator with strong presentation skills

    Additional Information

    • This is a full-time position located at 5990 Washington St, Denver CO 80216
    • Highly competitive base salary
    • Comprehensive benefit package including medical/dental/vision, FSA, disability and life insurance
    • Onsite parking provided

    This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.

     

    All of your information will be kept confidential according to EEO guidelines.

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